Lady Gaga hearts MAC

Egg today, condom tomorrow. With what appears to be some sort of fertility theme going on at Haus of Gaga, who knows what outfit the Lady is planning on wearing next. Sperm suit, perhaps? A surprisingly credible guess, given that sperm is reportedly the scent of her upcoming fragrance

Anyway, as you may already know, Lady Gaga recently slipped on a condom-inspired outfit for her interview on ABC’s Good Morning America.

The reason behind said outfit? Well, not that Gaga ever really needs a reason, but this particular ensemble was specifically designed to raise awareness of safe sex. Neatly enveloped in flesh-coloured latex, Lady Gaga certainly knows how to wear a condom:

“Today I really wanted to, head to toe, be representative of what we women and people all over the world need to be concerned about, which is the leading cause of death of men and women all around the world, which is HIV,” Gaga told Good Morning America.

Lady Gaga's condom-inspired outfit is 99% effective... at causing controversy (image: whyfame.com)

Gaga’s outfit reflects her role as a spokesperson for MAC Cosmetics. Gaga, who modelled alongside Cyndi Lauper for MAC’s “From Our Lips” campaign in 2010, has teamed up with MAC once again to raise money for the MAC AIDS fund.

During her interview with Good Morning America, Gaga said: “MAC is authentic. And that is why I’m here. I’m here because when I was very young I used to walk down the street in New York City, where I’m from, and I would see MAC in the window and I would see all kinds of people.

“Not just beautiful, airbrushed women, but real people, real people from all walks of life, and MAC has been fighting for identity, and for passion and love and protection for so long and that’s why I’m here. We raised $34 million last year, and I want to raise $50 million this year for AIDS, to save lives worldwide.”

Cyndi Lauper & Lady Gaga in MAC's 2010 VIVA GLAM ad (image: sugarscape.com)

As part of its most recent VIVA GLAM project with Lady Gaga, MAC has released the Viva Glam Gaga Lipstick and the Viva Glam Gaga Lipglass:

“They’re $14.50 each… I designed the colours,” said Gaga on Good Morning America. “When you buy this lipstick, you are sending fourteen dollars and fifty cents to save a woman’s life. Or a man’s life.”

Considering the scale of stardom involved, in addition to the fact that all retail sales from the VIVA GLAM collection go directly to the MAC AIDS fund, this particular collaboration will no doubt go down as a momentous occasion in make up history.

Lady Gaga in MAC's 2011 VIVA GLAM ad
Lady Gaga in MAC's 2011 VIVA GLAM ad (image: stylefrizz.com)

Yesterface

The history of MAC make up

  • MAC products were originally designed for professional make-up artists, but are now sold to consumers worldwide.
  • MAC (Make-up Art Cosmetics) was founded in Toronto, Canada by Frank Angelo and Frank Toskan in 1985.
  • The first U.S MAC store opened in 1991, in Greenwich Village, New York.
  • The MAC AIDS Fund was established in 1994 by Angelo, Toskan and the MAC artists.
  • Frank Angelo signed transvestite entertainer Ru Paul and lesbian singer K.D.Lang to act as representatives of the cosmetics line.
  • Amongst a number of other celebrities, Paul and Lang have appeared in MAC’s VIVA GLAM ads.
(image: makeupbeat.com)

The history of VIVA GLAM

  • According to the MAC, the first VIVA GLAM lipstick was: “created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. With 100 percent of the proceeds of every VIVA GLAM product going directly to men, women and children affected by HIV/AIDS, it was an unprecedented move.”
  • MAC states: “The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of MAC and its mantra… all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company.”
  • For more information on VIVA GLAM’s campaign history, the MAC AIDS Fund or MAC Cosmetics in general, visit the MAC website.

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