Guess what? Lidl has a nose for perfume! Yes, you read right – LIDL!
According to more! magazine, in a recent blind smell test conducted by the Perfumer’s Guild, 90% of women preferred Lidl’s own brand perfume Suddenly Madame Glamour EDP to Chanel’s Coco Mademoiselle! SACRÉ BLEU!
Launched in May this year, this modest little perfume is priced at a bargtastic £3.99 per 50ml bottle (which probably explains why it’s reportedly flying off Lidl’s shelves.)
John Bailey, head of Perfumer’s Guild, called it a “timeless, affordable and classic fragrance” and put its popularity down to its “fresh citrus and floral notes merging to an alluring, exotic oriental accord.”
Sounds like the perfect summer scent!
Ps. I do appreciate this news isn’t strictly make-up related, but it does fall under the cosmetics umbrella – and Lidl beating Chanel? Definitely an historical moment! Poor old Coco, eh?